The Tech Video Industry

The Industry is Booming

Udemy's Growth

In the last 3 years:

  • Udemy's total revenue increased 22% year-over-year in 2022 to $165.3 million.
  • While the consumer segment saw a 4% decline, the enterprise segment (Udemy Business), which caters to corporate training, surged 57% year-over-year.
  • Udemy Business Annual Recurring Revenue (ARR) grew 55% year-over-year to $371.7 million in 2022.
  • The Net Dollar Retention Rate (NDR) for Udemy Business was 115%, indicating that existing customers are spending more over time.

Udemy Q3 2022 earnings release (opens in a new tab)

YouTube's Technical Tutorial Growth

For tech enthusiasts and learners alike, YouTube has become a treasure trove of knowledge. But one genre is rising above the rest: technical tutorials. These in-depth guides are exploding in popularity, transforming the platform into a vibrant hub for skill development and exploration.

Exponential Expansion:

Imagine this: Long-form videos (60 minutes or more) on YouTube have witnessed a phenomenal 446% growth in just five years! Technical tutorials are reaping the benefits of this trend. Think comprehensive coding bootcamps, detailed data analysis walkthroughs, or intricate hardware teardown guides – all thriving in this new era of extended engagement.